Marketing & Sales
mobi |eng | 2010-08-31 | Author:Robert H. Bloom

How many times a day is your site eliminating your firm from further consideration? Please go to the Amazon.com site. Take a close look at Amazon’s home page. See how ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2013-01-07 | Author:Allen P. Adamson [Adamson, Allen P.]

Looked at from a branding perspective, this means that you must be able to define your brand’s meaning as crisply and precisely as possible. You must get to its core ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2013-02-15 | Author:Srinivas Rao [Rao, Srinivas]

Anybody can get the attention of an audience. You can buy ads, and drive tons of traffic to your blog or company web site. But it's one thing to get ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2009-08-20 | Author:Robert B. Cialdini [Cialdini, Robert B.]

* * * Malfunctioning Copier Five minutes before the start of school on May 20, 1999, 15-year-old Thomas (“TJ”) Solomon opened fire on his classmates, shooting six of them before ...
( Category: Psychology December 2,2017 )
mobi |eng | 2013-11-04 | Author:Thomas Freese [Freese, Thomas]

Chapter 9 ESCALATE THE VALUE OF YOUR SALES QUESTIONS To provide solutions, sellers must first uncover a need. That’s one of the reasons questions are so important. But needs development ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2014-07-09 | Author:Tim Hurson & Tim Dunne

Become a Waiting Room Jedi Sam, an associate of Jane’s, was describing a recent experience. “They kept me waiting an hour in reception. What a waste.” “What’d you do?” “Answered ...
( Category: Skills December 2,2017 )
mobi, epub |eng | 2013-03-06 | Author:Bob Garfield & Doug Levy [Garfield, Bob]

At the Risk of Nitpicking “There’s a very good parallel for this information,” Gosling says. “Primates will groom each other and they will groom each other much more than they ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2010-05-14 | Author:Lance Bettencourt [Bettencourt, Lance]

Minimize the likelihood that a breakdown occurs because preventative maintenance was not performed Minimize the cost of performing each preventative maintenance task Minimize the likelihood of incurring unnecessary expenses because ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2012-01-31 | Author:Dan S. Kennedy & Jeff Slutsky

Employee Contest Solutions The employee incentive contest is a fail-safe idea that can be done several times a year. It takes very little time to set up and almost always ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2012-02-16 | Author:Scott Goodson

* * * For some reason, it can be easier to figure out what you’re against than to figure out what you’re for—maybe because what you are pursuing is often ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2012-05-02 | Author:Sandra Zoratti & Lee Gallagher [Zoratti, Sandra]

More than just shifting to these new channels, marketers must now support more channels simultaneously. Engaging the customer, especially for a loyalty programme, means letting the customer choose the channel. ...
( Category: Marketing & Sales December 2,2017 )
mobi |eng | 2013-04-09 | Author:Dan Zarrella [Zarrella, Dan]

Pages that used words such as optimization, consulting, and productivity tended to have far fewer likes than the average page in the data set. We know that most Facebook activity ...
( Category: Industries December 2,2017 )
mobi, azw |eng | 2015-10-12 | Author:Brian Solis

THE DISSOLVING DISTINCTION BETWEEN DIGITAL AND PHYSICAL UX is not only about digital experience design, but also about designing the tangible experiences customers are offered in the physical world. For ...
( Category: Processes & Infrastructure December 2,2017 )
mobi, epub |eng | 2015-03-02 | Author:Jean-Noël Kapferer

( Category: Management & Leadership December 2,2017 )
mobi |eng | 2015-05-27 | Author:Jeanne Bliss

Lambert Walsh is Vice President and General Manager at Adobe, where he leads Adobe's efforts to retain and grow long-term relationships with customers and partners across all segments and lines ...
( Category: Processes & Infrastructure December 2,2017 )